THE BRIEF
Create a logo and brand identity for Matilda Moves—a yoga sculpt practice that combines stretching and strengthening.


THE SOLUTION
By rounding the stems and crossbars of select letters, I created a wordmark that balances strength and elegance. While fun and playful, the custom illustrations also highlight the community aspect of teaching and the shared journey of growing stronger together.

VISUAL KEYWORDS
Timeless, Fluid, Round