THE BRIEF
Design the brand identity for Alta Vista Tours, a luxury tour operator offering outdoor adventures and culinary experiences in Santa Barbara, CA. With a broad range of tour options, the identity should avoid favoring one type of offering. The brand should feel premium yet approachable, and the logomark should be strong enough to stand on its own.


THE SOLUTION
The logomark draws inspiration from the native plants of Santa Barbara. I balanced the sans-serif font’s premium feel with an earthy color palette to create an elevated yet grounded identity.

VISUAL KEYWORDS
Minimalist, Refined, Natural