THE BRIEF
To support Unilever’s “Made Local” campaign, create the branding and packaging for a soap maker in Manchester, UK. The client values sustainability (the soaps are made from leftover fruit rinds and vegetable oils) and wants the soaps to provide an experience to the target audience: creatives.


THE SOLUTION
The design concept is the “aha” moments that often occur in the shower and help overcome a creative impasse. The brand’s name stems from a Manchester celebratory expression “Ave It!” to highlight the joy of a eureka moment.


VISUAL KEYWORDS
Round, Bright, Brainy