THE BRIEF
Rebrand Goodreads, which is a site to discover, rate, and review books.
THE SOLUTION
The Goodreads founders hoped to create a social network for book lovers. However, I would argue the site has become more of a book tracker than a social connector. For the rebrand, I leaned into the site’s intended goal by exploring ways to emphasize this missing social component. “Your reading companion” is the design concept behind my work.
VISUAL KEYWORDS
Bold, Stacked, Geometric
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