THE BRIEF
Rebrand Goodreads, which is a site to discover, rate, and review books.


THE SOLUTION
The Goodreads founders hoped to create a social network for book lovers. However, I would argue the site has become more of a book tracker than a social connector. For the rebrand, I leaned into the site’s intended goal by exploring ways to emphasize this missing social component. “Your reading companion” is the design concept behind my work.


VISUAL KEYWORDS
Bold, Stacked, Geometric